29th January 2004

Marketing workshops in New Year sales!

With many companies currently evaluating their 2004 business and marketing strategies, Protean Marketing Communications is offering a special promotion on its Strategic Consultancy Workshops. Formulated to assist in-house marketers instigate a strategic approach to achieving their corporate and marketing goals, the bespoke workshops now come with 35% of the cost discounted from further strategic or tactical work.

Protean’s fully interactive Consultancy Workshops are focused on ensuring that companies are implementing effective and cost-efficient marketing initiatives that accurately address company objectives such as revenue growth, market penetration and company or product awareness.

Each session is tailored specifically to the client company and its requirements, and can include advice on any subject within the marketing field, from branding and effective design to market positioning and research to electronic marketing, press relations and advertising.

“The aim of the Workshop is to prompt marketers to see the big picture and to think strategically,” explains Protean Managing Director Greg Robinson. “Due to everyday working pressures and through no fault of their own, most in-house marketing staff are simply too close to their business to be able to take a step back and see their marketing activity objectively. Too many companies plough on with initiatives that are ineffective and wasteful and then find it difficult to measure their efforts at the end of the year. A fresh and totally honest perspective from a highly experienced consultant can work wonders for bringing strategy and tactics back on track.”

Workshops are conducted by one of Protean’s directors together with one of the company’s account management team, with input from graphic designers and copywriters where applicable. With many years’ experience of devising strategic marketing initiatives, Protean’s personnel are well-versed in identifying where and how an organisation can improve its existing activities to improve effectiveness and cost-efficiency.

Workshops can take place either at Protean’s offices in Cookham, Berkshire, or at the client’s offices, and can include as many staff as the client company wishes. Staff are encouraged to put forward thoughts and ideas and to think outside of the box.

Companies interested in developing the strategic side of their marketing operations can take the first step by requesting Protean’s FREE Marketing Healthcheck, a self-help guide that points out areas that can be addressed during the Workshop. For more information, Helena Osborn at helena@protean.co.uk or on 01628 648530. Further information on Protean Marketing can be found at www.proteanmarketing.com

 

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Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency based in Berkshire, UK. Founded in 1991, the company has in-depth marketing and account-handling expertise, combined with a passion for communications and a wealth of creative energy. Using marketing, advertising, PR, direct mail, electronic media and design, Protean aims to convey the core business message of their clients to target audiences effectively.

Contact for further information: Greg Robinson
Protean Marketing Communications Ltd
Communications House
Station Road
Cookham Rise
Berkshire SL6 9BU
Tel: +44 (0)1628 648530
Fax: +44 (0)1628 529087
Email: greg.robinson@protean.co.uk
Web: www.proteanmarketing.com