20th June 2003

Smart software helps maximise marketing data

A unique new product from Berkshire-based Protean Marketing Communications can help turn unqualified, out of date and unusable mailing lists into a single, information-rich and easy-to-use resource. SmartLoop utilises patented Enodo™ database building software to clean existing data and produce cost-effective, highly targeted and results-oriented marketing campaigns.

“Almost every single organisation holds lists of contacts, customers and prospects, but very few effectively utilise the data they hold,” comments Protean Managing Director Greg Robinson. “SmartLoop produces clean, accurate and de-duped data from which marketers can perform quick and efficient, precision-targeted marketing from their desktop, enabling higher response rates and increased sales.”

The innovative software utilises a unique ‘tree structure’ to build a comprehensive database using as many qualifying factors as desired, whether they be geographical, sociological, technological, financial or even product-based. From this, the user can choose branches and sub-branches to come up with a final, highly-targeted mailing list according to the specific campaign for which the list is required.

“SmartLoop is unlike any database software on the market,” claims Robinson. “It is based on the Closed-Loop Marketing (CLM) concept, and tracks the responses of groups, evaluating them and feeding the results back into the system, and allowing the database and the campaigns using it to continuously adapt to the requirements of customers. However, whereas CLM is a very costly and time consuming process, SmartLoop is an extremely cost-effective method of radically improving the targeting of marketing campaigns and giving customers and prospects exactly what they want. In short, it empowers the user to maximise the value of the information they hold though greater understanding of clients’ needs, wants and behavioural patterns.”

SmartLoop is suited to any organisation that holds multiple databases or implements direct marketing campaigns. In particular, any company with many clients, prospects and contacts, or one with a large product range, will find the management features of the software highly beneficial. More information on SmartLoop can be found on the Protean Marketing website, at www.proteanmarketing.com, or by contacting us at smartloop@protean.co.uk or on 01628 648530.

 

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Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency based in Berkshire, UK. Founded in 1991, the company has in-depth marketing and account-handling expertise, combined with a passion for communications and a wealth of creative energy. Using marketing, advertising, PR, direct mail, electronic media and design, Protean aims to convey the core business message of their clients to target audiences effectively.

Contact for further information: Greg Robinson
Protean Marketing Communications Ltd
Communications House
Station Road
Cookham Rise
Berkshire SL6 9BU
Tel: +44 (0)1628 648530
Fax: +44 (0)1628 529087
Email: greg.robinson@protean.co.uk
Web: www.proteanmarketing.com