14th July 2003

New marketing newsletter offers free tips and advice

A new service from Protean Marketing Communications has been launched to offer completely FREE advice to marketing and management personnel. ProActiv is a monthly email newsletter that aims to keep marketers up-to-date with some of the latest developments in the marketing industry that they need to be aware of, as well as offering tips on how to improve existing promotional elements and activities.

Written by people with over 25 years’ combined industry experience, the first issue of ProActiv contains, among others, stories on how business communication is being radically effected by the SARS virus; how the cost of corporate branding can sometimes outweigh the benefits; and on how the globalisation of business is changing the resource requirements of companies. Also included are five tried and tested ways of helping to ensure that press releases are covered in the trade press.

“ProActiv is focused on providing information that benefits readers,” says Protean’s Managing Director, Greg Robinson. “It has a wide remit in that it covers a variety of marketing and business topics and issues, all of which are important considerations in the current business environment. As it develops we want readers to suggest what they’d like to see covered, and we’ll be expanding the service to include more and more prevalent issues.”

The second issue is already in production, and will address the new rules governing email marketing, global growth forecasts for technical markets and maximising return on investment from trade events.

ProActiv is the latest in a series of new developments from Berkshire-based Protean Marketing, focused on adding value to the conventional view of marketing agencies.

“Substantial research earlier this year indicated to us that companies are confused by the way marketing agencies operate and by what they offer. As a direct result, we are introducing a range of distinct products and services aimed at increasing the value aspect of what we offer. ProActiv is simply one such service that anyone can take advantage of, whether or not they employ us for marketing services,” explains Robinson.

To subscribe to ProActiv, simply email proactiv@protean.co.uk or call 01628 648530. Further information on Protean Marketing can be found at www.proteanmarketing.com

*Press note: a high res logo is available to accompany this press release upon request. If you would prefer to receive this or future press releases from Protean Marketing Communications by email, please let us know at the contact details below.

 

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Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency based in Berkshire, UK. Founded in 1991, the company has in-depth marketing and account-handling expertise, combined with a passion for communications and a wealth of creative energy. Using marketing, advertising, PR, direct mail, electronic media and design, Protean aims to convey the core business message of their clients to target audiences effectively.

Contact for further information: Greg Robinson
Protean Marketing Communications Ltd
Communications House
Station Road
Cookham Rise
Berkshire SL6 9BU
Tel: +44 (0)1628 648530
Fax: +44 (0)1628 529087
Email: greg.robinson@protean.co.uk
Web: www.proteanmarketing.com