12th May 2003

Fluid new service set to make waves

LiQuid Marketing is an innovative new approach to marketing services focused on service flexibility, financial accountability and high value. Launched by specialist business-to-business marketing agency Protean Marketing Communications, the progressive concept eliminates monthly retainers and replaces them with a system under which customers buy ‘hours’ from the company that can be used for any marketing service across the board.

LiQuid Marketing has clear and significant benefits for almost all companies either currently or considering outsourcing all or part of their marketing requirements. As a full service marketing agency, Protean offers the complete spectrum of marketing disciplines, from PR and advertising to internet and e-marketing and, using the new product, clients can pick and choose exactly where they wish their budgets to be spent with full and complete visibility at all times. Any company enquiring about LiQuid Marketing is also offered no less than three consultancy services FREE OF CHARGE, whether or not they wish to use Protean in future.

“Under LiQuid Marketing, every single penny that a client pays us is accounted for in deliverable services,” explains Protean Managing Director Greg Robinson. “This not only makes us more accountable and offers higher value for our clients, but it also means that we can be more flexible and more proactive. Rather than spending time on account administration, we are able to invest more time and effort into doing what we do best – offering creative and highly effective marketing solutions.”

The value aspect is an important feature of the LiQuid Marketing concept, which focuses on delivering maximum return for minimum outlay. A good example of this are the FREE consultancy services offered following an enquiry. These include the Marketing Healthcheck (a self-help guide to setting goals and identifying activities to achieve these), a Marketing Collateral Appraisal (an evaluation of existing marketing materials and campaigns), and an Activities Assessment (an appraisal of future marketing requirements).

The nature of the service also means that switching between activities is achieved rapidly and efficiently, as the requirement for elongated quotation and approval cycles is significantly minimised.

“We have introduced LiQuid Marketing as a result of detailed customer research,” says Robinson. “It heralds a new direction for marketing agencies as it has abolished monthly retainers – clients now buy hours from us at set rates. The days when Marketing Managers were happy to pay a fee simply to be on an agency’s books are long gone – the old system still favoured by some marketing agencies is the service equivalent of a dinosaur. We aim to make it go the same way as they did.”

Further information on LiQuid Marketing and on the FREE consultancy services can be found at www.liquidmarketing.co.uk

*Press note: high res logos are available to accompany this press release upon request.

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Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency based in Berkshire, UK. Founded in 1991, the company has in-depth marketing and account-handling expertise, combined with a passion for communications and a wealth of creative energy. Using marketing, advertising, PR, direct mail, electronic media and design, Protean aims to convey the core business message of their clients to target audiences effectively.

Contact for further information: Greg Robinson
Protean Marketing Communications Ltd
Communications House
Station Road
Cookham Rise
Berkshire SL6 9BU
Tel: +44 (0)1628 648530
Fax: +44 (0)1628 529087
Email: greg.robinson@protean.co.uk
Web: www.proteanmarketing.com