February 2007

Protean launches custom-built, fixed price communications campaigns

In a new, value-driven marketing initiative, Protean Marketing has launched a series of fixed price communications campaigns; inviting clients to custom-build their own promotional activity from a selection of proven marketing tools.

Protean’s Communications Campaigns are designed to make the costs of the marketing process predictable by packaging activities around budgets of every size. Protean is inviting businesses from across all industries, including its core business of technology markets, to custom-build their own campaign from a selection of key marketing tools. Incorporating Press Relations, online and print advertising, eDM (Electronic Direct Marketing), newsletters and branding workshops, the result is a risk-free campaign designed to communicate with target audiences, build brands and win business.

“We know that integrated marketing initiatives, where all elements of the campaign are designed to work together, make a huge difference to businesses of every size. However, we also know that too many businesses are reluctant to sign up to campaigns that they fear will unearth hidden costs,” explains Protean Director, Rich Heimsch. “Our multi-tiered Communications Campaigns represent a completely new approach to integrated marketing. By building their own campaign step-by-step alongside us, our customers can achieve the real results they need, at a fixed price they can afford.”

Every Protean Communications Campaign is based on an in-depth understanding of clients’ business objectives. The integrated marketing specialist works alongside clients in a consultative capacity, helping them to define marketing strategy and ascertain the level of activity most suited to their needs. By collaborating with clients in this way, the Protean team is able to select an optimal combination of marketing tools to fulfil clients’ precise business objectives.

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Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency based in Berkshire, UK. Founded in 1991, the company has in-depth marketing and account-handling expertise, combined with a passion for communications and a wealth of creative energy. Using marketing, advertising, PR, direct mail, electronic media and design, Protean aims to convey the core business message of their clients to target audiences effectively.

Contact for further information: Greg Robinson
Protean Marketing Communications Ltd
Communications House
Station Road
Cookham Rise
Berkshire SL6 9BU
Tel: +44 (0)1628 648530
Fax: +44 (0)1628 529087
Email: greg.robinson@protean.co.uk
Web: www.proteanmarketing.com