May 2006

New addition widens Protean’s global footprint

Global marketing communications and brand strategy expert Rich Heimsch has unveiled plans to join Protean Marketing Communications Ltd, enhancing the company’s global footprint and building on its longstanding US presence from his base in Chicago.

Heimsch joins Protean with nearly three decades of experience in the electronics industry, incorporating a wide variety of international sales, marketing and operations roles. Protean has worked alongside Heimsch at DEK for the last nine years, a successful partnership that has brought the electronics brand to market prominence in the surface mount screen print sector. Developing these proven foundations, the new alliance will unite Heimsch’s skills sets in branding and global marketing strategy with Protean’s integrated marketing portfolio.

“I am very much looking forward to extending my longstanding relationship with Protean, confident that we can repeat the success we shared at DEK for other global business brands.” comments Heimsch. “Over the years, I have built up a strong personal and professional rapport with the Protean team which is focused and close-knit, driven by an abundance of energy and enthusiasm. In addition to this, Protean extends the traditional marketing model with its acute understanding of business development and the role of strategic communications. This is a solid foundation for my continued involvement in the company, and in turn, for Protean’s expanding global presence.”

As part of the directorate team, Heimsch’s expertise will enhance and extend Protean’s scope of services, including its ability to offer comprehensive distribution channel management. In line with the increasing globalisation of today’s industry, Heimsch’s first hand familiarity with global distribution channels is invaluable. On this basis, Protean is well positioned to offer clients increased global mobility, simultaneously managing corporate identity and facilitating connection with top tier agents and distributors across international markets.

“Rich’s presence at Protean is a welcome continuation of our successful working relationship, considerably enhancing our ability to provide a unique scope of marketing services to global technology markets,” explains Protean MD, Greg Robinson. “This direct extension of our presence in the US considerably widens our global reach. However, rather than simply offering services branded as part of a global marketing strategy, it is Protean’s understanding of what this means and corresponding ability to execute it that really sets us apart in the domain of B2B marketing. Rich’s involvement will ensure that we continue to deliver this service to forward-looking businesses.”

 

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Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency based in Berkshire, UK. Founded in 1991, the company has in-depth marketing and account-handling expertise, combined with a passion for communications and a wealth of creative energy. Using marketing, advertising, PR, direct mail, electronic media and design, Protean aims to convey the core business message of their clients to target audiences effectively.

Contact for further information: Greg Robinson
Protean Marketing Communications Ltd
Communications House
Station Road
Cookham Rise
Berkshire SL6 9BU
Tel: +44 (0)1628 648530
Fax: +44 (0)1628 529087
Email: greg.robinson@protean.co.uk
Web: www.proteanmarketing.com