March 2006

Brands by Design: A proven philosophy for global market success

Protean Marketing is currently celebrating the recent addition of one of the electronics industry’s most recognised brand champions to its directorate team. Significantly widening the company’s integrated marketing portfolio, new director Rich Heimsch brings with him a wealth of industry experience, and his proven Brands by Design philosophy.

“Brands by Design centers on the concept that a brand is the most important strategic asset a business can ever possess,” explains Heimsch. “But it’s a concept that requires clarification. Though a brand has the power to create recurring business value and fulfil a range of business objectives, this will only occur if it is properly developed and applied. If a brand is not a conscious development, it will be equally powerful – for all the wrong reasons. One significant reason why Brands by Design has been such a successful business growth formula is because it employs an integrated internal as well as external development approach. And by partnering with Protean, our clients are able to leverage our unique skills set into an unrivalled platform from which to implement a positive and sustainable global brand identity. ”

Heimsch joins Protean from DEK International, having worked alongside the integrated marketing specialist for the past nine years. The successful partnership brought that electronics brand to market leadership in the electronics assembly sector and will now do the same for Protean’s wider client base. Specifically, Protean will incorporate Heimsch’s proven Brands by Design philosophy into its operations, augmenting its core portfolio with his renowned global branding, distribution management and strategic communications expertise.

“We are delighted to have Rich on board, expanding our global footprint in line with the increasing globalisation of the modern business environment,” comments Protean Managing Director, Greg Robinson. “As a respected branding and marketing communications expert, Rich’s decision to join Protean as an independent marketer will significantly reinforce our global presence. This partnership is reflective of more than our successful collaboration at DEK. It is about the complementary unison of our relative skills sets. Protean’s comprehensive scope of services provides a solid foundation from which to apply Brands by Design to both maintain and build the most successful brands in the industry.”

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Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency based in Berkshire, UK. Founded in 1991, the company has in-depth marketing and account-handling expertise, combined with a passion for communications and a wealth of creative energy. Using marketing, advertising, PR, direct mail, electronic media and design, Protean aims to convey the core business message of their clients to target audiences effectively.

Contact for further information: Greg Robinson
Protean Marketing Communications Ltd
Communications House
Station Road
Cookham Rise
Berkshire SL6 9BU
Tel: +44 (0)1628 648530
Fax: +44 (0)1628 529087
Email: greg.robinson@protean.co.uk
Web: www.proteanmarketing.com