June 2006

New Protean website offers enhanced visitor experience

Protean Marketing is currently celebrating the successful launch of its new website, having overhauled its former site in line with technological advance, an increasing global footprint and an evolving brand.

The new Protean website has been devised according to the very latest developments in Search Engine Marketing (SEM) theory. Enhanced by new streaming video capabilities and advanced graphical techniques, www.protean.co.uk focuses on boosting natural search results while also improving the end user experience. The new website forms a unique marketing information resource, enabling visitors to subscribe to the ProActiv newsletter and register to browse the recently added Article Library. New additions also include global brand champion and Protean Director Rich Heimsch's blog, delivering an industry and business-wide perspective for site visitors.

"As the internet continues to dominate most aspects of modern business, Search Engine Optimisation is increasingly becoming a priority for progressive businesses striving to maintain a competitive edge," explains Protean Managing Director, Greg Robinson. "This is why it is absolutely imperative that businesses remain up-to-date with developments in this field. As integrated marketers, web technologies naturally form an integral part of our portfolio, and our new website reflects this. Innovatively displaying corporate information, expertise and news, we will continually update this medium to ensure it remains at the forefront of its industry."

The new site is designed to encourage a high level of visitor interaction, incorporating regularly updated features into its framework. For example, a section of the front page will be used to highlight topical industry issues, focussing this month on Electronic Direct Marketing. Ongoing development is overseen by Protean's Creative Studio, which was also responsible for the initial build. The experienced team of graphic designers, web technology experts and copywriters will ensure that the Protean site is continually optimised at every level, containing the level of information, resources and accessibility valued by its visitors.

"Rather than a precise discipline, SEO is a set of best practice guidelines designed to build a favourable position in search rankings," explains Head of Protean's Creative Team, David Jones. "As a consequence, creative web development must reconcile the need to appeal to both search engines and end users. Since the two visitors obviously function in fundamentally different ways, SEM can be summarised as the need to balance the technically correct and aesthetically pleasing. At Protean, the advice we deliver to clients is consistently supported by our own business practice, as demonstrated by the new site."

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Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency based in Berkshire, UK. Founded in 1991, the company has in-depth marketing and account-handling expertise, combined with a passion for communications and a wealth of creative energy. Using marketing, advertising, PR, direct mail, electronic media and design, Protean aims to convey the core business message of their clients to target audiences effectively.

Contact for further information: Greg Robinson
Protean Marketing Communications Ltd
Communications House
Station Road
Cookham Rise
Berkshire SL6 9BU
Tel: +44 (0)1628 648530
Fax: +44 (0)1628 529087
Email: greg.robinson@protean.co.uk
Web: www.proteanmarketing.com