A
- Above the Line
Advertising for which a payment is made by the client and for which commission is paid to the advertising agency.
- Account Management
An agency or supplier manages the needs of a client.
- Added Value
The increase in worth of a product or service as a result of a particular activity.
- Advertising
Promotion of a product, service, or message by an identified sponsor using paid-for media.
- Affiliate Marketing
A form of marketing or advertising used on the internet. Companies that sell products or services online link to relevant sites. The advertising on the 'affiliate' sites is paid for according to results.
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