Glossary

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S

• Sales Promotion
  A range of techniques used to engage the buyer.
  
• Seminars
  Training sessions involving group work exercises.
  
• SME
  Small to Medium Enterprise.
  
• Spin
  The attempt to manipulate the depiction of news or events in the media through artful public relations - often used with derogatory connotations.
  
• Sponsorship
  Specialised form of promotion where an organisation will help fund an event or support a business venture in return for publicity.