Glossary

A. B. C. D. E. F. G. H. I. J. K. L. M. N. O. P. Q. R. S. T. U. V. W. X. Y. Z.

P

• Portfolio
  Set of products or services which a company decides to develop and market.
  
• Positioning
  The creation of an image for a product or service in the minds of the customers, both specifically to that product or service and in relation to the competition.
  
• Public Relations
  The function that aims to establish and protect the reputation of an organisation or brand, and to create mutual understanding between the company and the segments of the public with whom it needs to communicate.