M
- Market Entry
The launch of a new product into a new or existing market.
- Market Leader
Seller of the product or service with the largest market share in its industry.
- Market Research
The gathering and analysis of data relating to customers or market places.
- Market Segmentation
The division of the market place into segments, each characterised by particular variables.
- Market Share
A company's sales of a product or set of products to a set of customers, expressed as a percentage of total sales of all such products to such customers.
- Marketing
The management process responsible for identifying, anticipating and satisfying customer requirements profitably.
- Marketing Audit
Scrutiny of an organisation's existing marketing to ascertain its strengths and weaknesses.
- Marketing Communications
All methods used by a company to communicate with its customers and prospective customers.
- Marketing Information
Information used or required to support marketing decisions.
- Marketing Metrics
Measurements that help with the quantification of marketing performance.
- Marketing Mix
The combination of marketing inputs that affect customer motivation and behaviour. These inputs traditionally encompass four controllable variables 'the 4 Ps': product, price, promotion and place. The list has subsequently been extended to 7 Ps, the additions being people, process and 'physical evidence'.
- Marketing Orientation
Customers' needs and wants are identified by the marketing function and then determine the corporate direction.
- Marketing Planning
The scheduling and selection of activities to support the company's marketing strategy.
- Marketing Strategy
Set of objectives which a company allocates to its marketing function in order to support the overall corporate strategy, together with the methods chosen to achieve these objectives.
|
