Glossary

A. B. C. D. E. F. G. H. I. J. K. L. M. N. O. P. Q. R. S. T. U. V. W. X. Y. Z.

I

• Innovation
  Development of new products, services or ways of workin
  
• Internal Marketing
  The process of eliciting support for a company and its activities among its own employees, in order to encourage them to promote its goals.
  
• International Marketing
  The implementation and co-ordination of marketing activities in more than one country.