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- Data Protection Act
A law which makes organisations responsible for protecting the privacy of personal data.
- Database Marketing
Customer information which is stored in an electronic database and is utilised for targeted marketing activities.
- Design
The act of working out the form of something - as by making a sketch or outline or plan.
- Delegate
A participant at a professional training course, workshop or seminar.
- Demographic Data
Information describing and segmenting a population in terms of age, sex, income etc.
- Direct Mail
Delivery of an advertising or promotional message to customers or potential customers by mail.
- Direct Marketing
All activities which offer goods or services or to transmit other messages to a segment of the population by post, telephone, e-mail or other direct means.
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