C
- Channels
The methods used by a company to communicate and interact with its customers.
- Competitive Advantage
The product, proposition or benefit that puts a company ahead of its competitors.
- Competitors
Companies that sell products or services in the same market place as one another.
- Consumer
Individual who buys and uses a product or service
- Copyright
The law that protects an author's original material, usually (in the UK) for 70 years after the author's death.
- Copywritings
Creative process by which written content is prepared for advertisements or marketing material.
- Corporate Identity
The character a company seeks to establish for itself in the mind of the public, backed up by consistent use of logos, colours, fonts etc.
- Corporate Strategy
The policies of a company with regard to its choice of businesses and customer groups.
- Culture
The philosophy of a company.
- Customer
A person or company who purchases goods or services.
- Customer Loyalty
Feelings or attitudes that a customer has to either return to a company, shop or outlet to purchase there again, or else to re-purchase a particular brand, product or service.
- Customer Relationship Management (CRM)
The IT management of contacts and interactions with customers.
- Customer Satisfaction
The provision of goods or services which fulfil the customer’s expectations in terms of quality and service, in relation to price paid.
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