August 2006

Protean revitalises website of leading local recruitment specialist

Protean Marketing has completed a website re-design for Bamboo Resourcing, a leading Recruitment and HR specialist operating from Berkshire and covering the South-East of England. Presenting site visitors with enhanced visual and ergonomic appeal, the overhaul has positioned www.bamboojobs.com as a valuable online recruitment information and search resource.

The new Bamboo website has been designed in line with cutting-edge technological advance and best practice web guidelines, updating both the Bamboo brand and its online presence. The website is split clearly into separate client and candidate domains, optimising site navigation to ensure that visitors can access the information they require both quickly and easily. The animated homepage acts as a gateway into a wealth of information for clients and candidates alike, while candidates can also now take advantage of a new QuickSearch function.

“In the arena of web design, accessibility is a critical factor,” explains David Jones, Creative Head at Protean. “Site layout, navigation and content must be geared towards helping the visitor find exactly what they want. This is particularly important in a fast-paced industry such as recruitment, where clients and candidates are often looking for precise and timely information. As such, the Bamboo re-design saw us reconcile the technically correct with the aesthetically pleasing; optimising the site in terms of layout, search engine compatibility and functionality, while also creating a structure that is unique in terms of creativity and visual appeal.”

Working closely with Bamboo throughout the development process, Protean ensured that all key requirements were met. As part of this, the intuitive site design allows for easy updates, facilitating a topical online newsroom, the regular posting of candidate tips and client updates on latest legislative requirements.

“By uniting complex recruitment and HR resources in a single, intuitive format, Protean has completely revitalised our online business,” notes Bamboo Managing Consultant, Sonia Nangla. “We valued the opportunity to collaborate with Protean on the re-design and the result is a site that meets our exact criteria. We have already received positive feedback from the candidates and clients we deal with regularly and are looking forward to the positive impact the new website will have on the Bamboo business as a whole.”

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Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency based in Berkshire, UK. Founded in 1991, the company has in-depth marketing and account-handling expertise, combined with a passion for communications and a wealth of creative energy. Using marketing, advertising, PR, direct mail, electronic media and design, Protean aims to convey the core business message of their clients to target audiences effectively.

Contact for further information: Greg Robinson
Protean Marketing Communications Ltd
Communications House
Station Road
Cookham Rise
Berkshire SL6 9BU
Tel: +44 (0)1628 648530
Fax: +44 (0)1628 529087
Email: greg.robinson@protean.co.uk
Web: www.proteanmarketing.com