October 2006

Protean Marketing wins OK International global account

Protean Marketing has confirmed its appointment as global strategic marketing services provider by OK International, the technology leader in hand soldering assembly and rework solutions. Working in partnership with OKi, Protean will take responsibility for growing the OKi brand; for tactical communications worldwide – both internally and externally – plus strategic marketing support of the company’s increasing global customer base.

With a specific emphasis on end-of-line assembly and rework, OK International has been manufacturing tools for the electronics production arena for almost 60 years. During this time, its family of complementary products including soldering, rework, fluid dispensing and fume extraction systems have established OKi as the technology leader and supplier of choice in key electronics markets worldwide. With business growth around the world through direct offices in the US, UK, France, Germany, Italy, China, Japan and Singapore – plus a network of distributors –the company has now appointed Protean to consolidate and develop its expanding global footprint.

“We are delighted to have been selected by OK International and value the opportunity to extend the global footprint and market presence of this renowned brand,” says Protean Managing Director, Greg Robinson. “New accounts are always welcome but it will be particularly gratifying to partner with OKi, since the company’s needs draw on our core strengths of strategic branding expertise and specialist global marketing reach,” he explains. “With this solid foundation, I look forward to applying our experience and delivering new benefits to this world-class organisation.”

Protean’s primary focus on brand consolidation and globalisation at OKi (pronounced oh-kay-eye) will leverage its proven ‘Brands by Design’ philosophy. “Brands have the power to make or break an organisation,” explains Protean’s brand specialist Rich Heimsch. “Our proven strategic branding philosophy has successfully generated new and recurring business value for our client base, so we will deploy this model to deliver integrated marketing initiatives that establish and grow a positive and sustainable global brand identity for OKi.”

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Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency based in Berkshire, UK. Founded in 1991, the company has in-depth marketing and account-handling expertise, combined with a passion for communications and a wealth of creative energy. Using marketing, advertising, PR, direct mail, electronic media and design, Protean aims to convey the core business message of their clients to target audiences effectively.

Contact for further information: Greg Robinson
Protean Marketing Communications Ltd
Communications House
Station Road
Cookham Rise
Berkshire SL6 9BU
Tel: +44 (0)1628 648530
Fax: +44 (0)1628 529087
Email: greg.robinson@protean.co.uk
Web: www.proteanmarketing.com